By Jenny Lin, Contributor As marketers, you’ve spent plenty of time analyzing your consumer and their thinking process.
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- Did you Know there are 500 Optimizations in your Inventory? We Did
- "Data targeting will influence all media in the future. It will line the foundation of campaigns to support a variety of online media, from search to display." –Laurie Sullivan in Behavioral Insider
- Winner, Winner, Chicken Dinner!
- "The intelligence driven by an intersection of ALL analytics can help bring "aha" moments to marketers" –Omar Tawakol, CEO, BlueKai as featured in Business Insider
- "Leveraging consumer desire in the moments before purchase has been the great promise for online advertising from the moment the medium debut" –Mike Chapman in AdWeek
- Find that Needle in the Haystack
- "The NAI is pleased to work with BlueKai to enforce our privacy standards across a data sharing platform" - James Campbell, Assistant Director of the NAI
- "We are pleased to work with BlueKai to provide opportunities long sought by marketers for more precise, relevant and efficient customer targeting..." Jim Riesenbach, President and CEO of Autobytel Inc.
- "As a BlueKai data buyer, we know our in-market segments are powered by data that strictly signifies intent to purchase" -Jason Glickman, CEO at Tremor Media
- Insurance for your Campaigns
- "We applaud their [BlueKai's] success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses" –Tony Perkins, Founder and Editor, AlwaysOn
- "All audiences are not created equal, and as a true partner to agencies and advertisers. . .BlueKai offers new capabilities that draw on rich, detailed user and media data combined to further enhance campaign performance" - Ben Fox, Head of Product Management, Adconion
- "As a pure data exchange, BlueKai ensures a fair economy for buying and sellingintent data to deliver in-market targeting across the Internet and feel thatthe media and optimization are key pieces to the targeting puzzle" Omar Tawakol, CEO, BlueKai
- "BlueKai remains unequivocal in its commitment to consumer privacy." - Kevin Trilli, VP of Product Mgmt for TRUSTe
- You're Being Measured, Ensure You Deliver
V12: Online Audience Targeting Case Study
Check out the below case-study by BlueKai partner, V12, highlighting the results of a campaign driven by offline data assets which helped drive engagement & awareness for a political candidate’s re-election campaign. The Company A major political party candidate. The
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Launched: The BlueKai Partner Program!
Program to Provide One Stop Shop for Marketers Seeking and Evaluating Data-Powered Media Solutions and Apps Cupertino, Calif., May 9, 2012 – BlueKai, the world’s most connected customer data cloud for data management, analysis and activation, today announced the launchContinue Reading →
HP Deploys BlueKai DMP To Power Audience Data
BlueKai is very excited to announce the release of a recent case study which illustrates how Hewlett-Packard (HP) partnered with its global media agency, Omnicom Media Group (OMG) and deployed BlueKai’s data management platform (DMP) to help standardize and centralize theContinue Reading →
The BlueKai Audience Creator App
BlueKai recently released a new Audience Creator App for the AppNexus Marketplace. See the below App description as posted on the AppNexus blog! Today, we are highlighting BlueKai’s Audience Creator App. The Audience Creator App leverages the power of theContinue Reading →
Q&A: Carpe Datum (Seize the Data)
It feels as if data management platforms have crossed threshold from “handy tool, nice if you can afford it” to “must-have-now” for both media sellers and buyers. The platforms were quite the talk ofOPS Markets in NYC last month, where questions aboutContinue Reading →